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By brazde:

Remember the good old days of TV and radio? Everyone would gather around to be entertained. Shows were broadcasted at a specific times and if you weren't there on time, you missed it. Broadcasts disappear into the [ether]. Well, things have changed. This is Podcasting in Plain English. Here's the big idea: thanks to podcasting, show times don't matter. When a new show is created, podcasting gives you the way to capture it and take it with you to watch or listen to later, usually for free. It makes shows personal and available on-demand. That's what makes it different from broadcasting. It works by setting up a connection between a web site and a computer, so that new shows automatically show up when available. Here are three reasons why podcasting is becoming so popular. The first is that anyone can do it. No satellites, radio towers or studios needed. Most people only need a microphone or a video camera, a computer and a connection to the Web. With these things in place they can make their own shows that is open to everyone. It also means that there's a wide variety of podcasts. Whether it's investment advice from Wall Street or your neighbour's gardening show from down the street – there is likely a podcast for you. The second is subscriptions. This means that if you visit a web site that has a great podcast, you can click a button and subscribe to receive future shows automatically. All you need is a free tool called a podcatcher like iTunes that access the way to capture the shows. The shows become yours to listen to or watch as much as you want, where you want. The third reason is gatgetry. You can download a podcast on to a computer or you can also download it to an mp3-player or other portable device and take it with you. And remember: podcasts work on all sorts of devices, not just iPods. So, let's look at how Jason uses podcasts. He uses the Web every day, rides the bus to work and loves Japanese culture. Recently he found a podcast by western couple living in Tokyo. After a quick listen he subscribed to their podcast from their web site. That night as he slept, a new show downloaded on to his mp3-player. The next morning he was on the bus listening to his new friends in Tokyo, imagining what it would be like to eat the freshest sushi in the world. Podcasting made it happen. It made it possible for the couple in Japan to create a show for only a few yen. It made it possible for Jason to subscribe to their show and take it with him. Podcasting means: we don't have to depend on traditional media. Now everyone can have a voice that shows their true colors.