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Google, Intel Push Effort to Reduce

by Travis M
Native language: English
Lives In: USA

Recorded:	Jun 12, 2007
Avg Rating:
	(11 ratings)
Score:	91
Plays:	893
Comments:	4

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Google, Intel Push Effort to Reduce Power Consumption in Computers By DON CLARK June 12, 2007 1:56 p.m. MOUNTAIN VIEW, Calif. -- Google Inc. and Intel Corp. are spearheading an effort to get computer makers and customers to adopt technologies that significantly reduce energy consumption. The initiative has been joined by companies that include Microsoft Corp., Dell Inc., Hewlett-Packard Co. and International Business Machines Corp., as well as environmental groups and the U.S. Environmental Protection Agency. It sets annual targets for reducing power usage on personal computers and server systems. By cutting down on unnecessary energy consumption, participants hope to reduce carbon dioxide emissions from electrical generators that are believed to contribute to global warming. Participants in the program, dubbed the Climate Savers Computing Initiative, must commit to produce systems and components that meet the power-efficiency targets. Corporate customers commit to purchase power-efficient computing products, and use software that allows computers to waste less energy. The EPA already runs a program called Energy Star, whose initial power-efficiency standards for PCs the new group is using as its baseline. Over the next few years, the group's proposed standards will become more stringent, leading to more significant energy reductions. "Our common goal is to accelerate the movement of the industry toward energy-efficient computers," said Urs Holzle, a Google senior vice president, at a press conference here. Write to Don Clark at don.clark@wsj.com